This is Quitting
What is it
The youth e-cigarette use epidemic created an urgent need for resources to help young people quit vaping. We have partnered with Truth Initiative to implement a first-of-its-kind program called This is Quitting. The free quit-vaping text messaging program is one of the few resources available designed specifically for teens and young adults.
This is Quitting is a free and anonymous text messaging program from Truth Initiative designed to help young people quit vaping. This quit program incorporates messages from other young people who have attempted to, or successfully quit, e-cigarettes. The messages show the real side of quitting, both the good and the bad, to help young people feel motivated, inspired and supported throughout their quitting process.
One perk of the program is that it sends young people evidence-based tips and strategies to quit and stay quit. This is Quitting is tailored based on age (within 13 to 24 years old) and product usage to give teens and young adults appropriate recommendations about quitting.
How it works
To enroll in This is Quitting, teens and young adults text VAPEFREEMS to 88709. The first messages they receive will ask for their age and product usage to ensure that they receive relevant messages. Users will receive one age-appropriate message per day tailored to their enrollment date or quit date, which can be set and reset via text message.
Those who are not ready to quit receive at least four weeks of messages focused on building skills and confidence. Users with a quit date receive one week of messages prior to that date and at least eight weeks of messages after their quit date. Throughout the program, users can text COPE, STRESS, SLIP or MORE to receive instant support. Upon completion of the program, users receive periodic text messages from truth® and may continue to use supportive keywords for as long as they like.